The Era of Web Comebacks
Comebacks are a popular event in many of life’s categories. The most popular ones are usually by musicians that publish one more album or boxers that go in for one last big fight. But lately I’ve seen these happenings in another industry: The Web.
At userfox we were recently approached by a product that a few years ago used to be extremely popular. Which made me realize that many popular web brands that were kind of down and on their way out made a comeback of sorts these past 18 months. Myspace.com turned into this music discovery network, digg.com has regained more relevance after its v1 site reboot and a big purple giant in Sunnyvale is in the middle of doing a comeback in small steps.
A comeback is the return of a person of public interest, a style or fashion in the midpoint of media interest. The term is predominantly used in politics, sports and pop music. In the case of a band, the term reunion is used. In sports, a comeback also occurs when a trailing team makes a turn for the better to win or even the game. [http://en.wikipedia.org/wiki/Comeback]
One of the greatest Silicon Valley comeback stories happened in the hardware industry, where Apple went from near bankruptcy to the most valuable company on the planet in “just” 15 years.
It is too early to judge the outcome of these web comebacks, but it’s interesting to observe them and acknowledge that we have reached a point in the web’s timeline where products and brands have been around long enough for them to reach comeback potential.